- • Design
- • Art Direction
- • UX: Trevor Bell
- • Development: Margaret Beck
As part of a larger digital re-design initiative for all of Smucker’s Canada, Kibbles’n Bits were looking to simplify their user experience with a responsive and AODA compliant website. As a way of raising brand awareness across multiple channels,
fresh new creative was also crafted for their
e-comm pages on amazon.ca. The idea was to take the bold, luminous colour palettes
of each of the 4 main K&B packages and combine them with a playful type treatment to highlight the main health benefits of each product.